Promoting your Business

The Victorian Football League (VFL) is the leading Australian Rules competition outside of the AFL. Accordingly, the competition is promoted by various mediums including television, radio and both, daily and local newspapers.

The VFL match of the day and the VFL finals series are telecast live on ABC TV. During season 2000, the Port Melbourne Football Club featured in three ABC broadcasts and two Optus C7 broadcasts. In addition to this, six games of the VFL Finals Series were both played at and televised from the Port Melbourne home ground “TEAC Oval”. With the “Borough” expected to be a force this season, we anticipate an even larger media exposure during 2001.

The ABC TV coverage affords a rare opportunity for organisations to have their corporation or logo promoted in a non-commercial environment. Conventional television advertising requires huge expenditure compared to the cost effective approach of one of our tailored sponsorship packages.

The Port Melbourne Football Club has a variety of sponsorship opportunities on offer. These packages can include, Ground Signage and Apparel Signage, ie: logos displayed on the player’s jumpers or shorts. A brief overview of some of our sponsorship opportunities are summarised below. It should be noted, however, that this overview is not exhaustive. The Club realises that many organisations have different budgets and unique and varied ideas on how to best promote their business. Accordingly, the Port Melbourne Football Club will work as a team with your organisation to help you determine and achieve those goals.


Your organisation is promoted in the most prominent positions with the Corporate Sponsorship Package. Depending on your needs, your company name and logo can be displayed and marketed in the following ways :

  • Prime Position Ground & Arena Signage
  • Player’s Jumpers (unavailable until Season 2003)
  • Player’s Shorts
  • All Club correspondence (including letterheads)
  • Membership Cards
  • Off Field Apparel (polo shirts, dress shirts, jackets, slacks)
  • Training Jumpers
  • Warm Up jackets
  • VFL Record (circulated throughout Metro & Country Vic, ACT, NSW & Tas)

In addition to the above, the Corporate Sponsorship Package includes a range of corporate entertainment benefits such as the VFL Pre-season Launch, President’s Luncheons (held in the Club’s Social Rooms at each home game), Guernsey Presentation Night and all other official Club Functions.
Package starts at $4,000 to $20,000+


Another exciting way for your organisation to receive a high level of exposure is through the Support Sponsorship Package. This package can include :

  • Ground & Arena Signage
  • Billboard Signage
  • Internal Signage, ie: Social Rooms, etc
  • Corporate entertainment benefits can also be incorporated into this package

Package starts at $1,000 to $3,000+

Interested? …….. Then contact the Club on the telephone numbers or address listed below. Alternatively, complete the form below and the Club will contact you within 48 hours to discuss any sponsorship or promotional requirements of your organisation.